St. Tammany Issues New Corporate Identity

The Board of Commissioners of St. Tammany Parish Hospital Service District No. 1 unveiled a new logo identity and defining statements around their mission, vision, and values as a community healthcare resource.

To better convey its modern focus and responsibilities, St. Tammany Parish Hospital is now reflected as St. Tammany Health System. The new name was introduced along with a fresh new corporate identity including logo, mission, vision, and values statements at a 65th anniversary event at the hospital.

“Sunday Dec. 1 marked our 65th birthday,” explained Joan Coffman FACHE, president and CEO, “and that felt like a perfectly fitting day to update how we represent ourselves and convey the promises we have been making and keeping for residents of west St. Tammany and surrounding areas since 1954.”

The iconic double-hearts logo, well known and highly recognized among Northshore residents, is updated in new art that retains elements of the former to make the connection between new and old.

“We selected a brighter shade of the same color and elected to keep interlocking hearts as a central element in our artwork,” Melissa Hodgson, communication director said. “The color is familiar and welcoming. The hearts convey our deep compassion, our commitment to caring. As we worked with Zehnder Communications to help us articulate our new look, we wanted to keep elements like that to connect the dots for our patients and to carry forward our long history of excellence, compassion, and community connection.”

The two interlocking hearts include elements that connect with the former identity while also bringing to mind cardiovascular health, mother-baby bonding, and family health of adult and child.

The updated mission, vision, and values statements are designed to remain true to the principles the service district was founded upon, and yet speak in more current language to better articulate those long-held values. The new statements are:

Mission: We are the heartbeat of our community, caring for our patients and their families with excellence, compassion, and teamwork.

Vision: We will strengthen the health of our community with compassion, innovation, and partnership.

Values: Teamwork. Trust. Compassion. Quality. Innovation.

The health system will undertake a yearlong timeline to transition the logo use out of respect for wise use of existing resources and limiting budgetary outlays to update signage. Consistent use of the new identity is expected across the whole system by Dec. 31, 2020.

Chairman of the Board of Commissioners John Evans summed up the change by saying, “Our new logo and identifying statements are such an opportunity for us to freshen up our look and our language. It’s kind of like when your beloved aunt gets a new hairdo after 20 years. You love her, you recognize her by that hair, but you are so grateful someone helped her to find a more modern look that still conveys her true character.”

12/03/2019