LCMC Health and its hospitals’ marketing teams, including Children’s Hospital, New Orleans East Hospital, Touro, University Medical Center New Orleans, and West Jefferson Medical Center, recently received awards for exceptional work in marketing, advertising, and public relations awarded annually by the Louisiana Society of Hospital PR and Marketing of the Louisiana Hospital Association (LHA).
A highlight of the day was the presentation of a Golden Pelican Award to the LCMC Health Marketing team, named Team of the Year. Bill Masterton, CEO, LCMC Adult Hospital Market, was in attendance to present the award to the team.
Awards presented to the system and hospitals include:
LCMC Health-
Pelican Award (Brochure/Other Print Publication): Little Book of Extras
Pelican Award (Internal Writing): Brand Launch Teaser Email Campaign
Pelican Award (Internal Event): Brand Launch Day
Children’s Hospital New Orleans-
Pelican Award (Presentation): Give CHNOLA Day
Pelican Award (Invitation): 2019 Sugarplum Ball Invitation
Pelican Award (Digital Marketing Campaign): Virtual After Hours
New Orleans East Hospital-
Certificate of Merit (Advertising Campaign): Heart Campaign
Touro-
Pelican Award (Results/ROI, Single Hospital): “Every Stage” OB\GYN Campaign
West Jefferson Medical Center-
Pelican Award (Email Marketing): Mammogram campaign
Certificate of Merit for Presentation: Listen to Your Heart (patient story)